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These 3 spots are 2019’s best ads for good

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The music video opens with a naked woman holding a singing conch shell in front of her vagina. Then other objects show up and start crooning too. There are oysters, coin purses in varying shapes and colors, plenty of exotic fruits. Despite differences, this vagina-evoking chorus belts out a familiar anthem: “We’ve come a long long way together/ Through the hard times and the good/ I have to celebrate you baby/ I have to praise you like I should.”

That’s the same verse sampled and popularized as a dance tune in the late-’90s by Fat Boy Slim, but in this case it’s done in the more melodic format of the original recording, the 1975 release “Take Yo’ Praise” by folk singer Camille Yarbrough. Her refrain continues: “You’re so rare/ You’re so fine/ I’m so glad you’re mine.”

The tribute to female genitalia is called “Viva La Vulva” and doubles as an advertisement for Libresse, which makes tampons and pads. It was developed by BBDO United Kingdom and just won top honors in........

© Fast Company