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This startup ensures that forestry-based carbon offsets deliver on their promises

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But tracking the effectiveness of these offsetting forestry projects can be a challenge: It’s traditionally been a labor-intensive, manual process, without a lot of transparency. And there have been prominent reports over the past year of carbon offsets being sold to protect land that isn’t actually threatened and of projects overestimating how much carbon they’re sequestering.

On this week’s Most Innovative Companies podcast, Diego Saez Gil, cofounder and CEO of the year-old offset startup Pachama talks about how his company uses leading-edge technology, including satellite images and AI, to measure changes to forest cover around the globe—and to ensure the quality of the carbon credits sold on its platform. Its customers now include Shopify, Microsoft, Gitlab, and the Latin American e-commerce giant Mercado Libre. Fast Company recognized Pachama as one of the world’s Most Innovative Companies in artificial intelligence in 2021.........

© Fast Company

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