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What if you rented your next laptop?

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21.09.2021

The world now throws out more electronic waste than ever before—53.6 million metric tons of it in 2019, the most recent year that stats are available. Part of the problem comes from tech brands, which help fuel a never-ending demand for the latest, shiniest object and are only very slowly moving to make products that are more repairable and recyclable. But one online retailer thinks a different business model can also help: Instead of selling products, the company sells subscriptions to iPhones or laptops or e-bikes.

[Photo: Grover]“We’re actually reducing this huge pile of tech waste that’s happening,” says Michael Cassau, founder and CEO of the Berlin-based company,........

© Fast Company


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