We use cookies to provide some features and experiences in QOSHE

More information  .  Close
Aa Aa Aa
- A +

What a Logo Really Says About a Brand

2 44 29
25.08.2021

Logos are big talkers. I love weighing in on the logo design process for my ventures, because my logo is how I’m going to introduce myself to my audience, and I want to make sure that the right message is being sent.

But “the right message” is really just one aspect of what a great logo should communicate.

Whether we’re aware of it or not, our logos are saying far more than just the name of our company. And it’s vital to understand not only what our logos are telling our viewers, but how they’re saying it.

Accurate communication is vital to reach the audience and draw them to your business.

Here are five things that a good logo should communicate.

Related: 10 Questions to Ask When Designing Your Company's Logo

As entrepreneurs, we all know the importance of making a good first impression. And we know that we have only milliseconds to work with to achieve that goal.

Logos are the “first impression” for a brand. So good logo design will be legible, readable, understandable, and eye-catching such as the Starbucks logo. If your audience can’t read your logo or understand the name or purpose of........

© Entrepreneur


Get it on Google Play