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The 5 Cs of Logo Design That Will Always Stand the Test of Time

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08.06.2021

How do you solve a problem like a boring logo? Let me tell you, uninspired logos are just the worst for a business that’s trying to grow. They don’t represent. They don’t carry their weight. They’re easy to forget, or they’re memorable for the wrong reasons.

Ultimately, they’re the exact opposite of what we want our logos to do for our brands.

On the other hand, each time that I begin the process of brainstorming logos for my ventures, I’m reminded of the vital elements that go into designing a logo that will stand the test of time. To make it as easy as possible to apply these points, we’ll call them the 5 Cs of logo design.

Character comes to mind first in designing a great logo because of the importance of representing not just the brand, but the personality behind it.

I like to approach logos in the same basic way that I approach the construction of my companies. True, each venture that I launch can be traced back to me, so they embody some of the same qualities. But the purpose, goal, audience, and individual values of each venture differ.

It’s the same with logos. Whether you’re creating logos for multiple companies using an umbrella theme, or you’re launching your very first venture, go back to the character behind the company. I think of it as trying to describe my brand as if it were a person. Likes and dislikes, quirks and unique traits, little details that add up. I’ve found this enormously helpful for deciding between individual elements in logo iterations. Is my brand the type of “person” who would have a........

© Entrepreneur


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