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3 Reasons Simple Isn't Always Better When It Comes Logo Designs

1 14 0
10.06.2021

Let’s say that, like me, you’ve been thinking about redesigning your logo. You don’t want anything too drastic. You want to keep your recognizability and avoid alienating your existing customers. With this much at stake, a minimal design seems ideal.

Minimalism could be defined as simple taken to extremes, and simple is good, right?

In fact, before I started analyzing my rebranding process, I would have said that simple was better — always.

Related: 5 Cardinal Rules of Logo Design

After all, simplicity is frequently touted as a major strength in graphic design in general. Some may even go so far as to say unequivocally that simple design is a must. But minimalism is a style that could potentially detract from your logo design, so it isn’t always the best choice.

I don’t want to knock it — simple does work in a lot of cases. But I’ve discovered some important reasons why simple logos to the extent of minimalism may not be best for my logo — and maybe not for yours, either.

If I made a shortlist of qualities that a logo absolutely must have, two of them would be the uniqueness factor and memorability.

These two really go hand in hand. A unique logo is often memorable simply because it’s........

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