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5 Essential Shopify SEO Tips to Get More Organic Traffic

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So you decided to build an ecommerce website, did your due diligence regarding platform research and chose to go with Shopify. After all, Shopify is becoming the Amazon of ecommerce platforms. Even big brands like Nestle, Pepsi and Unilever are using it. So it must be a good fit for you, right?

Well yes! Shopify is an excellent platform for almost every type of business of every size. From solopreneurs to large enterprises, Shopify offers the tools needed for every business stage.

However, that doesn't come without some caveats SEO being one of those.

As you grow your business and learn more about SEO, you will learn that Shopify has some limitations regarding technical optimization, URL structure and AMP, among others.

Yes, it's also true that you can solve some of those issues with apps; however, that can quickly add up and increase your monthly costs, which isn't a very good idea for a small, bootstrapped business.

So now what do you do? How do you optimize your Shopify store to get more organic traffic? That’s where this Shopify SEO guide comes into play!

Related: How Shopify Became the Go-To Ecommerce Platform for Startups

Here are five essential Shopify SEO tips on how to increase your organic traffic and rankings in Google no coding or technical skills necessary!

In the same way that SEO changed and evolved a lot in the last few years, keyword research has also evolved. Traditional keyword research, relying on metrics like keyword difficulty and then keyword density to optimize your content, really doesn't work anymore.

Your new process for keyword research needs to keep your target audience front and center. If you're selling keto snacks for example, it's very easy to think that optimizing your keto snacks category for the keyword "keto snacks" is a good idea.

But before you do that, take a look at the SERPs and perform a search on Google for "keto snacks." You’ll........

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