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The Challenges of Automation in the Legacy Fashion Industry

1 19 1
23.09.2021

One of the biggest threats to a company's success is the lack of innovation. As the world evolves rapidly, it is impossible to ignore the speed at which technology accelerates the change and disruption in businesses. As a result, organizations that are too late to adapt to the changing consumer demands and fail to innovate quickly can face devastating consequences.

We all know of businesses that we grew up with but are nowhere to be seen today. They moved too slowly and misunderstood the buyer's need to innovate and digitize. For example, one of the biggest fashion retailers, Forever 21, filed for bankruptcy back in 2020. The reason? A growing number of Gen Z and millennial buyers like to shop online and buy sustainable clothing, and Forever 21 didn't invest enough in either department until it was too late for them.

Today, the customers are in the driver’s seat and are exposed to countless brands and sellers who offer thousands of options at a click. These days it’s crucial to differentiate from the rest. Certain brands and businesses understand this better than others. Amazon is probably the best example of this, which proves that there's plenty of room in the market for a brand willing to listen to customers and provide superior experience at every stage of the customer journey.

There are many potential opportunities for companies to leverage technology and exceed their customers' expectations in a multitude of ways. Yet many brands fail to innovate.

Let's look at 3D. The technology has been growing steadily, and it has been rapidly adopted by companies across different industries. For instance, applications of 3D in construction and architecture are increasing, and the technology has become comparatively widespread, specifically in the design stage of the project. Likewise, automotive companies are essentially using 3D tech for pre-production tasks. As customers demand more environmentally friendly and digitally connected vehicles, technological advancements have also enabled automakers to plan, design, test and verify new concepts faster than ever before.

3D technology is thriving in the industrial world and has the full potential to revolutionize the fashion market. The rise of fast fashion trends has already disrupted the industry's seasonality, and 3D tech has the power to accelerate production, speeding up time to........

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