As businesses grow and evolve, so do their insurance needs. Yet, for lower to mid-market companies, the landscape for choosing the right insurance broker has shifted dramatically. With ongoing consolidation in the insurance industry, many top brokers are stepping back post-payout, leaving clients uncertain about who's managing their accounts. In this evolving market, it's vital to choose a broker who prioritizes client success over earnings, values pride in ownership and invests in team quality instead of endless acquisitions. Here's what to look for in an insurance partner in 2025.

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The insurance industry is undergoing a consolidation wave, with regional firms merging into larger entities at a rapid pace. Just recently, Marsh purchased Barney & Barney, and Burnham purchased Wood Gutmann. For clients, this often means a shift in service dynamics — usually not for the better. Many top brokers at large firms are retiring or semi-retired, having earned substantial payouts. Their departure can lead to service disruptions, as clients are often reassigned to less experienced advisors who may lack a deep understanding of their unique needs.

As an entrepreneur, this shift underscores the importance of........

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