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4 Traits That Have Helped Small Businesses Survive the Pandemic

1 24 20

About half of Americans have deliberately shopped more at small and locally owned businesses during the pandemic, and many have rallied especially hard around small businesses with four particular characteristics, according to a new NerdWallet survey.

The survey of over 2,000 U.S. adults found that 51% of Americans made a dedicated effort to shop at small businesses from March 2020 through periods of closures and restrictions compared with before the pandemic. Supporting the local economy was the biggest reason consumers have been funneling more of their money to small businesses, but small businesses that do four things appear to get extra attention, according to the data.

Restaurant revenues were down almost 27% from expected levels in 2020, and 110,000 restaurants are temporarily or permanently closed, according to the National Restaurant........

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