In this article, I'm going to reveal one of the biggest secrets in franchising: The three most important things you need to know when it comes to finding the best franchise to own. During the intensive franchise discovery process, what are the three factors you need to focus on? The answers might surprise you.

Related: Considering franchise ownership? Get started now to find your personalized list of franchises that match your lifestyle, interests and budget.

There is nothing more important than your owner role. Why? Because you are the one who has to get your butt out of bed every day to run YOUR business. Right now, some of you might get up and groan thinking about going to work, your lengthy commute and everything else that goes along with not loving your job.

Imagine having to do that with your own business. With a franchise, you will spend your own money to start it, invest in it, and build it up — so it is important that you want to get out of bed and run that franchise well. As we examine your ideal owner role, we'll try to answer a few questions

What are you actually good at? What do you want to do?

Those two things can be different. You have probably been good at things in the past but not necessarily wanted to do them all of the time. Maybe you have always wanted to do X or wanted to do more of X, but you did not get a chance to because you got pigeonholed in your corporate role.

Related: The International Franchise Association Tops the 2024 Trade Association Rankings — Here's What It's Doing Right

What do you NOT want to do?

As a business........

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