As the adage goes, "Experience is something you gain just after you need it." But as a young entrepreneur, big moments and major deals can't always wait for the lesson to follow — it could lose you customers, or even worse, everything.
I've gained 30 years of experience as the CEO and founder of the multi-million dollar entertainment booking agency, and we are often trusted with million-dollar deals from our new and recurring customers that we work hard to keep. Here are some of the lessons I have learned about the most common mistakes business owners can anticipate and avoid — the kind of missteps that not only cost your clients in the short term but can also stop you from building the strong, word-of-mouth connections that are so valuable to growing a business.
Related: Common Mistakes First-Time Entrepreneurs Make and How to Stop Them
This is critical at every level. Take the infamous Fyre Festival for example, an entrepreneurial small business that promised over-the-top accommodations, gourmet food, and a glamorous experience — but couldn't follow through on their promise. Without delivering, customers will not........