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The Story Behind the Coffee Company That Fuels Google, Microsoft and Facebook

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21.03.2019

What do Google, Microsoft, Facebook, Airbnb and Salesforce have in common? Plenty of things, of course, but one odd detail is that many of their employees are drinking Verve Coffee.

The company, founded in 2007 by Ryan O'Donovan and Colby Barr, helped bring the so-called "third wave of coffee," in which coffee consumers started becoming invested in how their brew was prepared and where the beans were sourced from.

Related: How This Coffee Startup Rocketed to National Retail Within a Few Months of Its Launch

What started out as a single cafe in Santa Cruz has evolved into a national business. Verve now runs 11 standalone cafes across the U.S. -- including one on Facebook's Menlo Park campus -- and one in Japan, and also provides coffee for more than 400 restaurants, cafes and grocers. It's also the coffee provider for many tech companies, including the ones mentioned above. The company recently launched Nitro Flash Brew Coffee, a canned beverage sold in stores.

Barr sat down with Entrepreneur to talk about the founding of the company and the impact his coffee has on tech workers. The following oral history has been edited and condensed.

"I always wanted to start my own company. My business partner, Ryan, is my first coffee geek friend. He's worked for Starbucks and Peets and all the different companies. He was the guy who would work at Peet's and bring his own steaming pitchers. In 2007, we were seeing what was happening in Portland with........

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