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Know Your Audience – Tips for Tailored Communications

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Many of us have spent countless hours crafting our communications. Our time is intended to create the perfect pitch to investors, customers, or vendors. Yet the same pitch doesn’t work for all stakeholders — the pitch might be perfect for one audience but decidedly imperfect for another.

My tips for tailoring communications to each stakeholder group come from my experience serving divergent stakeholder groups. What I’ve learned is that you might deliver the same content to different audiences, but you must tailor that message for each audience’s unique interests, perspectives, and backgrounds. Unfortunately, this is not how many businesses craft their messaging. A study in Accounting and Business Research found that businesses tend to tailor a single message and then communicate it across different financial stakeholder groups. This approach contributes to ineffective corporate communications. What the research shows is that, simply stated, messages designed without knowing your audience fall on deaf ears.

Related: How to Target the Right Audience in 5 Simple Steps

Three essential tips can guide how you tailor your communications for different audiences. Each of these steps relies on the foundation of fact-finding. Conducting........

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