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How This Executive Coach Started to Land Top Executives, Olympians and Celebrities as Clients

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I remember landing my first paid client when I was a personal trainer in my early twenties (I'm now 42). I had just taken him on a gym tour and through a sweaty workout, and we sat down to talk about ongoing sessions. As I flicked through my schedule to see "if I had any slots available," the white pages were in fact blank.

As he walked into the changing rooms, I proceeded to do a happy dance. "Phew, now I can cover part of the gym's rent," I thought.

I loved helping my clients get fit. My journey from bullying to building my confidence through exercise gave me a strong "why" that helped me connect deeply with my clients beyond how they wanted to alter their physical appearances. I was genuinely interested in what was happening with them as individuals because I had gone through a lot of pain myself.

Related: How to (Finally) Start Landing High-Ticket Clients of Your Own

In 2009, after writing a 13-page ebook called The Lunch Box Diet (how I ate as a personal trainer) and putting it on my website, it was eventually picked up by Elle, which called it "the best diet ever 5/5." I then signed a $150,000 book deal with Harper U.K. It was this that helped me start positioning myself differently from the other trainers in my gym. I simply took what worked for me and then created a formula.

When one of my........

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