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How Being Vulnerable Can Help You Land Dream Clients

2 23 1
26.08.2021

My first big lesson on the link between vulnerability and ideal client attraction came about six years ago when I was feeling courageous and wrote a blog post about my addictions. Up until that point, there was no way that I would have opened up about it, but something clicked inside me, and I felt a huge calling to save lives.

My fear was that I would lose business. If people knew the truth about me, they would run far away, and everything would crumble. I would probably end up back living with my parents. The worst-case scenario stories in my mind continued.

But a few hours after I hit publish and shared on social media, I started to get messages. Messages like "I'm going through the same thing, it really helped me." I feared not being hired, but the opposite happened; the trust my vulnerability created was like a magnetic effect.

It was a big turning point because it allowed me to experience people differently, but most of all, it shifted my awareness: While I was fearing judgment from others, in reality, I was judging them.

Related: Being Vulnerable Is the Boldest Act of Business Leadership

Let's consider a real-world scenario that is happening in the business world right now on a daily basis more than you may think.

Sarah is running a boutique marketing firm in New York, and through a connection, she is invited onto a successful podcast with around 500,000 listeners to chat about her growth. Looking sharp, she sits down opposite the........

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