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6 Ways Brands Can Prepare For the Holiday Season Right Now

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Every single brand is a retailer these days. Given what we've experienced in the past 20 months, most of our shopping is now done online through digital channels. Consumer behavior has shifted simply because people have become more comfortable with shopping online. If you’re having products shipped to your home or picking them up from a locker or curbside, shopping via digital devices makes life easier.

It’s not necessarily that people don't want to go into stores anymore. It’s just that ecommerce affords us the ability to do things that would be a lot more time-consuming if we had to physically go out and shop.

Take comparison shopping, for example. Back in the day, if you walked into a store and found something you liked, you had no idea if you were getting the best price on it. Now, a quick search online will tell you who offers the product at the best price, all from the comfort of your home, on the device of your choosing, without the stress of having the salesperson in front of you. You don’t even have to wait for stores to open. You can shop in the middle of the night and have your items delivered the next day. It’s all about convenience, and convenience means more now than it ever has.

This holiday season, because of the pandemic, we're going to see huge disruptions in the supply chain and all of the logistics around shipping and receiving goods. So, what does this mean for brands?

Well, you should be talking about holiday shopping right now. Here are six things you must execute on now to prepare for this holiday........

© Entrepreneur

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