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How to Jump Start Startup Success

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Since the beginning of 2021, five Israeli startups have gone public in the U.S. and raked in $10.7 billion.

America lays claim to more than half of all unicorns globally and is home to the majority of leading uni-investors, which means it should easily set more records for newer upstarts by the end of the year.

I mention the Israel aspect because, in 2018, I co-founded the Tel Aviv-based Perimeter 81 which immediately had ambitions of joining these rarified ranks. Since then, our cybersecurity company has created a framework that has jump-started our success and placed us squarely in the center of the massive changes occurring in our industry. Here's how we did it:

Since user experience (UX) focuses on the specific tasks customers undertake when interacting with a company, understanding their wants, needs and motivations will enable organizations to exceed expectations.

Startups should begin by establishing a mission-driven culture. Our goal was always to democratize cybersecurity so that small and large companies alike could consume the same level of protection. The mission........

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