Starting a business is exciting, but the path to success is far from easy. Whether you're launching a new venture or scaling an existing one, following the right steps can significantly increase your chances of success.

While every business journey is unique, there are four fundamental steps that all entrepreneurs should follow when building or growing a company.

Related: How to Start a Business in 8 Simple Steps

Before you can grow your business, you need to know if there's demand for what you're offering. The best way to validate your idea is simple: Go out and talk to people. Don't just ask if they like your product or service; ask if they'll pay for it. This is the real litmus test for market demand.

Start by reaching out to your network — friends, family, colleagues and even acquaintances. You can also approach local businesses or potential customers directly. For example, if you're developing a new product, walk into a neighborhood store and ask the owner if they'd buy it. Be direct: "Would you pay for this?" If the answer is yes, ask them to commit, either with a pre-order or deposit. The point is to gauge real interest, not just polite........

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