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Having a Social Presence Isn't Enough. How Are Consumers Experiencing Your Brand With Augmented Reality?

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While social media content is crucial for developing strong connections and brand awareness, you also need to remember that your audience wants to participate. If you’re simply posting your content, you can’t expect to see high amounts of engagement. You must start to seek out innovative ways for consumers to experience your brand.

Augmented reality (AR) is the practice of displaying digital information over people’s real-time view of objects, people or spaces in the physical world. Innovative marketers and agencies are now leveraging new technologies like augmented reality to create immersive brand experiences, educate the consumer and enable their audiences to experience products in fascinating ways.

Even though this tends to be presented as a sort of futuristic tech, it has been around for a while. This incredibly powerful innovation is used to actually provide users with enriching experiences and be highly........

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