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How Success Happened for Monica Royer, Founder and CEO of Monica + Andy

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24.08.2021

Monica Royer is the founder and CEO of Monica Andy, a children and family brand that provides products, resources and support to raise a family. Royer's entrepreneurial journey began a bit differently, as it started in a delivery room instead of a boardroom. After realizing the clothes provided for her newborn daughter were irritating her sensitive skin, Royer set out in search of high-quality clothing and essentials free of the harsh chemicals and irritants commonly used on baby and kid clothing. When she couldn’t find easily accessible options that met her high standards, she decided to make them herself — and the idea for Monica Andy was born.

“Monica Andy was really started out of a necessity, out of things I wish I had and found. It was a desire for parents to have a better path than I felt like I had, but it was never because I thought I wanted to start a company,” Royer says.

Royer's close relationship with her brother, Andy Dunn, gave her a front row seat to his experience founding and growing Bonobos, one of the first direct-to-consumer men’s apparel........

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