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The Pandemic Has Forever Changed the Fitness Industry. Here's What to Know.

1 28 0
05.07.2021

Home workouts are not exactly a new fad. Jane Fonda made workout videos wildly popular decades ago, and countless brands have followed suit over the years by releasing streaming services aimed at helping busy people quickly get their routines in for the day right in their own homes or offices. But for many, having a gym or studio to go to keeps them in check.

The global health-club industry raked in nearly $98 billion in 2019, showing little to no signs of slowing down. That is, of course, until the Covid-19 pandemic forced millions and millions of businesses to close their doors in early 2020. With over one in five Americans belonging to at least one health club or studio in the U.S., you can only imagine the devastation felt by the fitness industry when studios could no longer host in-person workouts.

With nowhere to go, fitness enthusiasts and hopefuls alike found new ways to get their fix. The almost $100 billion fitness industry quickly shifted into a virtual world, and the studios that couldn’t make that transition may never be able to recover fiscally.

Related: How Planet Fitness Grew in 2020, Even While Its Gyms Were Empty

Last summer, Peloton announced it generated $607 million in revenue in just a matter of months. The absurdly trendy company doubled its membership base, inspiring other........

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