As the father of four Gen Z and Gen Alpha kids, Hari Ravichandran knows firsthand how important it is to protect young people against how addictive and manipulative the Internet can be. "They're all growing up with devices," Ravichandran shares. "My oldest, who's 15, the first time she crawled, she crawled to an iPad. "So that's just all they've known their whole lives."
Ravichandran's very first startup, a web-hosting provider founded in 1997 called Endurance International, grew into a publicly traded company worth $3.5 billion. With his latest company Aura, which was launched in 2017, Ravichandran is attempting to address the wide world of online safety all in one place. While many other offerings tackle just one specific element, customers can handle identity theft and financial fraud protection, parental controls, and access a VPN all from the Aura app.
Though he first had the idea for Aura following his own experience with identity theft, Ravichandran's sensitivity to the needs of the youngest generation and their parents as they navigate digital life has helped the company grow. His understanding of the nuances of digital life as a teenager today, through his own children, has helped him develop a nimble suite of tools that approximately 40% of Aura customers now use to monitor and reward their brood's online behavior. In the past year, Aura has expanded the app's parental controls, held their first Digital Parenthood summit, and they're on track for over 40% growth. Proving the need for what........