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Hello, Collaboration! How the Future of A.I. Lies With Brand Cross-Pollination

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For a few years now, there have been rumblings that virtual assistants might actually start talking to one other. And in a pretty hilarious feat, people have figured out how to literally get Alexa, Siri and Google Assistant to chatter together in an endless loop. While this was entertaining, it’s the real-life partnership that Amazon and Microsoft have formed to have their virtual assistants truly talk to each other that is worth paying attention to.

Related: Your Human Virtual Assistant Will Soon Be an AI-Driven Digital Assistant

Both companies are enabling Microsoft’s business and productivity-focused Cortana to engage with Amazon's consumer- and ecommerce-focused Alexa. A command of “Cortana, open Alexa” will enable Microsoft users to do things such as control smart devices in their homes, or access any of the other third-party skills available on Alexa such as making a payment on a credit card, ordering a pizza or even turning their Anova Precision Cooker up a few degrees.

Alexa users, meanwhile, can beckon Cortana to manage their calendar, check when their next sales meeting is scheduled or send an email via Outlook. Amazon and Microsoft both realize the benefit of having these advanced capabilities, but also understand the domains that they should respectively stay in, as well as when collaboration, rather than building from scratch, makes sense.

Related: The Digital Evolution of Ubiquitous........

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