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Porsche Is Giving Their Dealerships the 'Disneyland' Treatment, and It's a Great Lesson in Adapting to Consumer Trends

3 137 211
18.03.2019

Porsche is shaking up the traditional auto dealership experience -- in which customers visit only to purchase or service vehicles -- with the world premiere of “Destination Porsche,” the prototype for the German automaker’s next generation of global dealership design. Porsche Palm Springs, part of indiGO Auto Group, is the first location to undergo the transformation.

“Our world is changing very fast,” says indiGO CEO Todd Blue. “With so much digital buying occurring, we truly believe the human condition craves community and a way to enjoy, first-hand, the things people love. People want to see, touch, smell, feel and listen; the best things in life are visceral!”

Related: The 8 Best Dream Cars of 2019 for Entrepreneurs

Unlike the open-gallery layout of traditional dealerships, here visitors enter the showroom to face a lineup of cars that resembles the starting grid on a race track. On each side, individual modules feature a specific product line or topic. In Porsche Palm Springs, for example, the modules include a new model at the front, a “Classic Corner” with a vintage vehicle, an area for electric cars, a “Porscheplatz” lounge with a cafe and kids section, a space for car customization and an owner’s delivery........

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