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Top 5 Tips to Successfully Begin Investing in SMBs

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As a serial entrepreneur in the tech space, I’ve done my fair share of riding the waves through different business arenas. I’ve learned a few things along the way, and some of these things are causing me to shift my sights to the SMB market.

There are many reasons to consider moving into SMB if you’ve traditionally focused on the B2B sector. Speaking candidly, it took me too long to execute on a conviction I developed a long time ago about this market.

If you’re thinking about making a move to start investing in SMBs, here are five key tips to help ensure the investments are successful.

Be cautious of thinking that you can take your B2B strategies and scale them down to appeal to SMBs. That’s not how it works. The structure and fundamental needs of the two spaces are not the same.

The B2B market is high-touch. People don’t want a self-service approach to business: They want a dedicated representative who will answer the phone when they call and provide them with as much time as they wish. When working in the B2B space, you will likely have a smaller number of customers and a higher cost to service them.

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