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The Try Guys Built a Brand Loved by Millions by Not Being Afraid to Fail

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05.06.2019

With more than 2 billion views and 5.8 million subscribers and counting, Ned Fulmer, Keith Habersberger, Zach Kornfeld and Eugene Lee Yang have succeeded because of the power of trying.

Of course, that's their entire brand. The four friends are The Try Guys, creators of an award-winning comedy documentary series that has seen them get outside their comfort zones and try just about anything, from labor pain simulators to dog sledding in Alaska.

In June of 2018, the former Buzzfeed employees started their independent production company 2nd Try with the aim of creating even more projects with the philosophy that being open to new experiences just makes you a better human, and their perspective is one that has deeply resonated.

Now entering into their second year of business, the guys are about to embark on what they have dubbed The Summer of Try.

They recently launched a new podcast called, naturally, The Trypod, and their first nationwide tour, Legends of the Internet, begins on June 21 in Los Angeles. On June 18, the Try Guys will release their first book. It chronicles their experiences tackling their biggest insecurities through trial and a lot of error -- and it’s titled The Hidden Power of Fucking Up.

In a wide-ranging conversation for How Success Happens, the guys reflected on the year that was and big plans to........

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