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Last Week's Facebook Outage Proves Why Email Marketing Is Still So Valuable

3 90 55
18.03.2019

Last week saw Facebook, Instagram and WhatsApp go down for several hours for millions of users, throwing business owners' content marketing into limbo -- and teens into a near-crisis.

The social media giant Facebook has thrown around impressive growth stats for years, saying, for example, that users still spend an average of 41 minutes a day on the platform. But building your audience on Facebook, Instagram or any private company’s channel can be a double-edged sword when its algorithm gets switched up or its systems go down.

So, whether you’re a coach, service provider, ecommerce business or local brick and mortar, it may be time to reconsider email marketing: It's one of the best ways to reach customers, build relationships and increase sales, especially if you’re on a budget.

Yet, as a content marketer who spends most of his existence trying to captivate readers’ attention online, I’ve seen far too many general “Thanks For sSubscribing!” autoresponders (emails sent automatically to confirm you’re on the mailing list) flush opportunity down the drain.

Related: 5 Ways To Keep Your Email Marketing Out Of Gmail’s Promotions Tab

So, whether you’re passing along a free lead-magnet, a transaction receipt or just a friendly acknowledgement, the real estate of a thank-you email is far too valuable to ignore. And, as social media platforms continue to ride a rollercoaster of data scandals and meltdowns, savvy email marketing stands tall as one of the most cost-effective content........

© Entrepreneur