Standing out in today's crowded marketplace can be extremely challenging, especially for small businesses in a sea of major competitors. Winning the attention of customers requires a new approach. Consumers today no longer want to be treated like cattle being herded toward similar products. Instead, they want to feel special. They want unique experiences that are created just for them.
We all know that personalizing the customer experience is a great strategy. That's why nearly 90% of marketers see a positive ROI after investing in personalized campaigns. These companies on average earn 40% more revenue than brands that don't embrace personalization.
Unfortunately, over the last few decades, consumers have become desensitized to the old, boring methods of personalization. Consumers expect companies to go the extra mile when it comes to crafting personalized experiences. The rise of technology is unlocking new capabilities in the personalization space that will enable companies to successfully achieve impressive levels of hyper-personalization.
Related: Why a 'Personal' Customer Experience Is Critical to Your Business' Success
In the past, companies were only capable of personalizing........