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I Launched a PR Agency Even Though I'd Never Wanted to Start a Business

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22.07.2021

As a teenager, I tried everything: community theater, basketball, cross-country skiing, social work, hours and hours of piano lessons, Aikido, horseback riding. This information is relevant because as a 20-something young professional, I remained the same multi-passionate teenager at heart, which made it quite a challenge to “follow my passion” after quitting my only office job.

As a true millennial, I was determined to find a job that I’m passionate about so “I don’t have to work another day in my life” as per a famous motivational quote. Because we millennials consider those quotes a solid source of serious life advice.

That’s where the experience of a million extracurricular activities from my teen years finally came in handy. No, not for resume writing. Thanks to seven years in piano school, three months at horseback riding, and two weeks at Aikido, I knew this much: Some passions last and others don't because the reality is nothing like you'd imagined.

At that time, I couldn’t quite afford to go all-in with a new career or business just to find out if I liked the idea of it and not the actual day-to-day. I needed a way to know for sure.

That’s where the idea of career split testing came into play.

See, in my professional life, I only had one office job, and my role was to split test large marketing campaigns. If you are not familiar with the process, it’s about is taking a new marketing idea and trying it on a small sample of your leads. Then, using statistics, you calculate whether or not this idea would make a significant improvement if implemented on a company-wide level. There are few principles to make this methodology work, which turned out to be very useful in career split testing........

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