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This entrepreneur thought his business was going bankrupt and called it Desastre Café. Today it is a popular coffee shop in CDMX.

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26.08.2021

Editor's note: This story is part of our new series "Entrepreneurs like me" , in which we seek to give visibility to SME, local and business owners by telling their stories of resilience.

Many lovers of literature have been looking for the ideal place to go to devour a good book paired with a hot coffee. The same thing happened to an avid reader, Alonso Salmerón: he saw that each bookstore had its strength (be it excellent books, a quality cafeteria or a well-designed premises), but he felt that none had all the characteristics. So, despite not knowing the first thing about business, he decided to open his own coffee shop .

The first thing she had to do was find the perfect location for her book oasis. I did not want to open it in the typical places of Mexico City that are famous for their reading centers -such as the Roma, Condesa or Coyoacán neighborhood-, but I wanted to add this space to an area that really needed it. It occurred to him to look for premises in the center of Tlalpan, but there are so few commercial spaces that the rent is very expensive. It was until he found a house for sale in the Del Valle neighborhood that Alonso knew that he had to open his store there. The location was central, busy, relatively close to a subway station, and, for the entrepreneur, in a neighborhood in need of more “cultural centers”.

This is how El Desastre Café was born, a name that seeks to remember how Alonso started without experience and facing a pandemic.

“We found a house that was perfect for what we were looking for. The owner did not want to sell it because it was better for her to rent it separately, but she gave us a........

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