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The two friends who saved their brewery during the pandemic by joining forces with a proposal kitchen

3 32 0
17.06.2021

Andrés Valverde and Miguel Cervantes have been friends since high school. They were a couple of foreigners living alone in Mexico City with only eighteen years. Today they have a project together called Simple , a craft brewery. Miguel says that Andrés began experimenting with making beer since they were studying together; He invited the group of friends to his apartment to try the " chela " that he had created in his kitchen. After high school, they went their separate ways, but kept the relationship. Andrés created his Harmonic project, a gin brand that was well received, while Miguel was studying Economics at ITAM (and sold chelas at the same time).

A few years later, Andrés proposes to Miguel to start a brewery together. He tells her that he was inspired by an episode of the Easy series called Brew Brothers in which the protagonists start selling beer from their garage. Miguel agrees to the proposal. This is how Simple is born.

“Friends tend to have an affinity outside of what they do; they think alike and have very similar moral and work ethics. You hang out with people who have values similar to yours and if you can transmit those values in the company for me it is something incredible. ”, Says Miguel in an interview with Entrepreneur en Español .

Originally Simple was just a tap room , a place where people could go to taste different beers and have fun with their friends. They found a place in the Juárez neighborhood where they could produce and serve their own product, which also had a good consumption center. They opened on February 3, 2020 and the first month all the sales projections they had were met; his project was being a success. However, the unpredictable arrived: a pandemic that forced everyone to stay at home and close all in-house consumption centers.

According to a report by the newspaper El Financiero , during the pandemic 15% of restaurants in Mexico were closed, which number around 90,000. At the beginning of the health crisis, all restaurants were prohibited from operating. This caused many businesses to lose a large percentage of their income and continue to have to pay expenses such as the rent of the premises. When they allowed it to reopen with very strict measures, there were very few customers. In the summer of 2020 there was still very little information about COVID-19 and therefore very afraid to go out and catch it. All these conditions made it very difficult for the consumption centers to remain open. So how did Simple make you not only survive this, but also grow?

Image: Courtesy Simple and Niss

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