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What Is 360 Marketing and What Can It Do for You?

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In high school, my friends were getting jobs at the mall that made them miserable. I did not want to do something I hated, so I started my career at a young age as a freelance copyeditor. I quickly realized I could do more than just editing, so I added copywriting to the list of services I offered as a freelancer.

One of my clients said, “I really love your writing, but can you also make it SEO friendly?” I had absolutely no idea what that was, so I started researching SEO, took some courses and learned how to make my writing SEO-friendly. Without knowing what 360 marketing was, I unknowingly started my journey in the industry.

I am a tech fiend: I love trying every new gadget and social-media platform that emerges. I love challenging myself on these platforms and gaining new skills. As a zillenial, I was on social media and wondered if I could somehow make my skills work in that realm. I learned how to weave SEO into my social-media posts and create social-media campaigns and editorial calendars.

Related: The Top 6 Skills Every Copywriter Must Have

I offered editing, copywriting, SEO optimization and social-media management services as a solo entrepreneur. I realized I had more clients than I could handle independently, so I started assembling my team of professionals with skills that complemented my own.

I created my dream team, filled with some of the most........

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