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This Is Why Your Brand Should Be Using TikTok Right Now

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TikTok is the social-media platform with the most long-term potential. Why is this, though? There is great organic potential, and there are many active users who create and consume content in a way that feels personal. Unlike other social platforms with heavily edited photos or even quick snippets of text with a hashtag, TikTok allows users to see real faces and hear the voices of their favorite creators, often filter-free. Additionally, TikToks are able to easily migrate to other social-media platforms through sharing. Some content creators upload their TikToks to their other social-media channels, and viewers will share these short videos on other platforms.

The rise of TikTok reminds me of the beginning of YouTube: a lot of people uploading videos and receiving thousands of views over a short period before views stall out. Some YouTubers would become influencers and earn company sponsorships, but most would not.

TikTok does not mimic this ephemeral success YouTube had in its early days, nor does it seem to follow Vine’s rise and fall.

Related: 3 Reasons TikTok Is Here to Stay

The app launched worldwide in 2017 and currently boasts 73.7 million active users with over 2........

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