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This Is the Future of Book Publishing

1 22 200
03.08.2021

Historically, publishing a book has been possible through one of the selective Big 5 publishers, such as Penguin Random House or Macmillan, a boutique press or self-publication. Self-publication, the old-fashioned way, entails paying up front for thousands of books.

In the wake of Amazon and other platforms’ rise, a new self-publishing style emerged: print-on-demand. This new publishing option eliminated upfront payment options for publication, which caused a boom in authors publishing their work. New writers trying to make a name for themselves quickly inundated self-publishing platforms, such as Amazon’s KDP. Many of these authors lacked the knowledge of publishing-industry standards and marketing techniques to become successful. Because of this, many self-published books will never see a bookstore or get noticed by bloggers. The oversaturation of lower-quality self-published works means authors with high-quality work struggle to get noticed.

Related: 7 Common Questions About Self-Publication on Amazon

Despite the overcrowding in the self-publishing industry, some authors have successfully garnered the press’s attention and earned recognition for their work. These authors typically have a strong background in digital marketing and graphic design that allows them to create exciting graphics and social-media-engagement campaigns. Others who lack these skills but can afford to hire a digital-marketing........

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