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How I Transitioned From a Solo Entrepreneur to a Team Leader

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At age 17, I signed up as a freelance editor on my first freelance platform. From my senior year of high school through most of graduate school, I enjoyed taking various copywriting and editing jobs on these platforms, but dreamed of becoming an entrepreneur. I started a digital-marketing company as a solo entrepreneur and now have a team working with me. The transition from solo entrepreneur to team leader was not easy, but I love working with a team. If you choose the right team members, you will have a talented, well-balanced team and a support system to share the emotional load that so often accompanies managing a business.

Entrepreneurs love to think we can do all the work ourselves; however, this can be a disservice to our business ventures. One person can only do so much work without threatening their physical and mental health, work-life balance and overall quality of the completed work. As my digital-marketing company’s clientele increased, I was doing the work of five people while constantly teaching myself new skills. As clients requested work in areas outside my particular area of expertise, I realized I needed a team to keep these clients.

As clients continued requesting more services, I continued to hire other experts. For example, I hired an incredible graphic designer and video scriptwriter to satisfy the needs of several clients. As a result, we would gain more clients requesting similar services for every client whose needs were met by hiring other experts. Thus, clients’ needs guided my hiring strategy, especially to determine when to expand our services and what type of freelancers I needed to focus on hiring.

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