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6 Ways to Make a Bad First Impression During Business Outreach

2 27 15
03.09.2021

As an introvert, I've spent the majority of my entrepreneurial life mastering the techniques of inbound marketing.

But avoiding outreach forever isn't sustainable especially in the early days where SEO is practically non-existent and your social-media followers primarily represent your "friends and family" circle.

Research led by ValueSelling Associates, Inc reports that 48% of sales professionals are afraid of cold calling. The art of making a great first impression in the first 20 to 30 seconds and taking the lead further down the funnel requires practice and resilience, which led to the further development of automated tools, text bots and outreach systems plugging into exported lists of LinkedIn contacts.

Related: Top 3 Strategies to Sell Without 'Selling'

But every entrepreneur feels for the efforts of a sales representative or any outreach person (be it in marketing or recruitment). What really draws the line, however, is an inappropriate message that throws the conversation off and can negatively impact the brand's perception in the long run.

While receiving 8:40 a.m. cold calls every other Monday isn't among the best ways to start the week, here is how to get flagged right away (and why you should avoid these common traps).

I founded my development agency 11 years ago, and I've probably received over 10,000 pitches for development services since. Even if I can relate with outsourcing firms leasing talent, any cold outreach attempting to sell a solution we offer straight on our homepage is outright automated and shows zero personalization in researching the prospect.

While working with a product founder in the SEO space, I saw a LinkedIn pitch from a direct competitor offering a white-label license to the other........

© Entrepreneur


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