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Nobody believed in her, but this Sonoran is helping to save the world and taking care of your health

1 19 0
28.06.2021

Ana Eliza Zaragoza is a woman from Sonora who, since she was a teenager, was interested in the wellness industry on a personal level and then took it to other levels. Graduated from Tec de Monterrey with a degree in Financial Management, in 2013 she founded Clean Brands , a company dedicated to the production of healthy and environmentally friendly products.

In an exclusive interview for Entrepreneur en Español , Ana Eliza tells us about her journey in entrepreneurship, her process to delegate functions and the plans for the future of Clean Brands.

For eight years, the CCO & Founder of Clean Brands , the holding company to which the Green Doctor brand belongs, has had to overcome obstacles, learn to be a leader and be the head of a company in which not everyone believed at first. A woman who has not been stopped by a global pandemic from moving forward and reaching her goals.

Entrepreneur en Español (EN): Why your inclination towards the wellness market?

Ana Eliza Zaragoza (ANAE): I have always been a fairly numerical person. But another of my concerns is that since I was a teenager I was very close to the issue of diets and well-being in general. I was looking to have more energy, so I started going to retreats and the things they recommended didn't exist in Mexico eight years ago.

Before, to be closer to the wellness world, you asked an uncle who lived on the border to get you coconut oil, liquid Stevia or even smoothies . Since then I thought that it was not possible that these products did not exist in Mexico, that they were so difficult to find and that they had such high prices.

EN: How did your company Clean Brands start?

ANAE: The first product we launched was a coconut oil at Walmart, which they did not want to introduce, but we succeeded and the following year there were already seven more brands on the shelf. This has happened to us the same with other products such as toothpaste.

The parent firm Clean Brands was dividing and becoming more robust with the others, with the idea that it could become a mini........

© Entrepreneur


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