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Is influencer marketing really going to die in the next few years?

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"Influencer Marketing Will Die in 2023!" they made headlines earlier this year. Some worried and others celebrating the end of a trend, which, although it has brought consumers closer to brands, has also made certain lifestyles see unattainable. However, no publication really explained what the possible decline of an industry with millions of followers around the world is happening.

Lets start by the beginning. Influencer marketing , done through opinion-leading figures on social media, has grown in popularity since the first people went viral on Twitter, Facebook, and YouTube in around 2006. Let's remember when Google bought YouTube, it gained much more weight on digital platforms and vlogger channels expanded. The pioneers in this area gained thousands of followers and the brands turned to see them as a good element to promote their products or services. The same started in the other platforms and accounts with personality, charisma or simply social skills who have a great influence on the opinion or decision of others became exponentially popular.

This is not something new. Influencers simply instead of appearing in a newspaper, television or radio, are now on the screen of your cell phone or your PC. For example, Carrie Bradshaw from Sex and The City could be........

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