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This entrepreneur, who participated in Shark Tank México, wants to help you have a healthier life

2 23 20
07.09.2021

What do you do to help other people lead healthier lives? Saúl Hernández, a native of Guadalajara, Jalisco, came up with the idea that he could create a healthy ready-to-drink drink or “ready to drink”, and thus Drink Plus, a line of functional drinks, was born.

"The idea with Drink Plus was to create a Mexican innovation company in healthy and functional beverages, mainly focused on mitigating health problems in the Mexican consumer," Hernández explains in an interview with Entrepreneur en Español.

Together with his team, the entrepreneur dedicated himself to conducting a market study and found five ailments that afflict Mexicans: chronic fatigue, high levels of dehydration, low level of immune defenses, and fatigue due to high levels of stress.

According to the Mexican Institute of Social Security (IMSS) , 75% of Mexicans suffer from fatigue due to work stress, surpassing countries such as China and the United States.

Likewise, the research helped them understand that Mexicans have a problem when choosing products that help them improve their health in these five ways. One: “they are very expensive”, and two: “many or some of them require a prescription,” explains Hernández.

In this way, the Drink Plus team undertook the task of finding natural extracts that could be mixed with........

© Entrepreneur


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