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This entrepreneur conquered Shark Tank Mexico with underwear for breast cancer survivors

1 14 21
11.10.2021

All of us have felt tired at some time, from college, from work or from our daily routine, and they say that trying new activities when this happens helps us to have a better perspective of the things and situations that exhausted us in the beginning.

In a context similar to the one I just described, Karen Tinajero wanted to try and learn something new. It occurred to the young woman that this new activity could be to sew bralettes to her measure and to her liking.

For those who do not know what a bralette is, it is a feminine garment that combines the elements of a traditional bra with the shape of a sports top or 'crop-top'. They do not include rigid rods or fillers.

What the young woman, with a degree in Nutrition, did not think is that this secondary activity would become her main business, La Bralette, that would lead her to a tank full of sharks (or investors), and that, in addition, it would encourage women to love and feel comfortable with your body.

A post shared by La Bralette (@labralette)

“It all started when I was studying nutrition at university, I was almost finishing my studies and that was when this occurred to me, I said to myself: 'I want to dedicate myself to this and not to nutrition', but I did finish my degree,” says Karen Tinajero in interview with Entrepreneur in Spanish........

© Entrepreneur


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