We use cookies to provide some features and experiences in QOSHE

More information  .  Close
Aa Aa Aa
- A +

The startup that emerged in quarantine and made history in Shark Tank Mexico

1 0 0
30.08.2021

In times of quarantine and social distance, many people managed to reinvent themselves, try new things or simply rest and make a stop in their life. In their case, Alejandro Rendón and Génesis Analy García tried to become producers of “ black garlic ”, a situation that led them to Shark Tank México .

“We were in quarantine, locked up by COVID around October, November of last year [2020], and we realized that it was a very good product for these times so that people would know it,” explains Alejandro in an interview for Entrepreneur in Spanish .

This is how “Curandero” was born, a brand that a little later would change its name to “Ajo Mexa”, thanks to the attraction felt by one of the sharks in the show that is broadcast by Sony, towards the former.

According to a blog post from Farmacia San Pablo, it is a food that is obtained from the fermentation of garlic that we normally know, at temperatures of 50 to 60 degrees Celsius for 30 days. The production process is carried out with humidity control and without preservatives or other additives.

“It is a traditional white garlic, which undergoes a fermentation process with controlled humidity and temperature, the result is black garlic… The fascinating thing about this........

© Entrepreneur


Get it on Google Play