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The creator of the 'portacaguamon' tells us how he got 7 million pesos from the sharks of Shark Tank Mexico

1 15 0
19.07.2021

Many business ideas are born in a roast beef . From a product to light the fire to a beer holder. Rafael Pérez , "the cousin", identified one more need of the guests at this type of meal. No one could find a way to maintain the temperature of their “loggerheads” or their family-size drinks.

“In a roasted carnita we saw that people began to drink, and it became fashionable, beer in a family-size container, but they had a problem, it heated up very quickly and as they were people who were not used to it, we saw the opportunity and we wanted to solve it, ”Pérez says in an interview with Entrepreneur in Spanish .

In this way, Rafa and his team developed Master Holder , the portacaguamon. "We are going to do it, we are going to quote the mold, we are going to see who can do it for us and we are going to move forward," he says.

It is a double-layer thermal glass that has a copper coating on the inside, "this is done to maintain the temperature more", between these two layers, which are made of stainless steel, there is a vacuum, which is "Very important" so that the temperature of what is inside does not escape.

After the launch, which happened fortunately or "thank God" as Rafa tells us, 15 days before Father's Day , they managed to sell 27 thousand pieces in five weeks. "I think it was the first Father's Day in which parents did not receive ties and socks and received their Master Holder, the caguamon holder." In addition, with this idea he took 7 million pesos from two sharks from Shark Tank Mexico .

Rafael Pérez / Image: courtesy of Shark Tank México.

Later, and listening to their customers or "community of cousins", the thermal glass evolved. “As time went by and listening to people we realized that the container for which we made Master Holder was only one and there were more on the market, so we already made the adapters, which give it the versatility for different heights of containers enter it ”, explains the entrepreneur.

Likewise, and as he expressed it during his pitch in front of the........

© Entrepreneur


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