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The brothers who took an investment from Shark Tank México with a tennis dry cleaner

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Would you send your tennis shoes to the dry cleaner? Two brothers wanted to keep their small collection of sports shoes clean and in good condition at all times, so it occurred to them that they could experiment with various cleaning techniques and methods until they found the right one, and they did.

After finding an appropriate way to clean his sports shoes, Magdiel Pedraza (Mag), began offering this service to friends and family, what he never imagined is that he would have “such a good response”.

“He had a very good response, so much so that we started to create a Facebook and Instagram page to offer the service to sneakerheads , who are tennis lovers, and to all the people who love to be with their shoes. as presentable as possible ”, explains Magdiel in an interview for Entrepreneur in Spanish.

In this way, a graphic designer, Mag, and an economist, Alonso Pedraza, dared to launch “ BACK2LIFE ” on social networks, a professional cleaning service for tennis and sports shoes. The brothers managed to combine the creative part of one with the calculating mind of the other to consolidate the business and thus began this path in 2017.

"On my side, it's like the numbers-oriented part and from Magdiel it's 100% the creative part," says Alonso Pedraza.

“Basically, when you have a dirty pair of tennis shoes or something happened to them and you want to contact Back2Life to help you bring them back to life. There are several ways to do it, you can send us a WhatsApp, a Facebook message or a DM on Instagram and each of these is taken care of ", says Mag.

After sending the message, the staff is in charge of asking a series of questions and asking the customer for photos........

© Entrepreneur

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