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'Don Chumaron', the entrepreneur who resurfaced from the crisis and participated in Shark Tank México

1 16 1
23.08.2021

Sometimes the passion for something, be it tangible or intangible, takes us to places that we only saw in our dreams. Raúl Zambrano, a computer systems engineer from Tepic, Nayarit, discovered that he wanted to create a product that would become a symbol of his place of origin.

After working seven years in his professional area, this young entrepreneur ventured into digital marketing, photography and creating web pages, at this time Zambrano met a girl, who hired him to create a catalog of Nayarit products. Later, that job would take him to an international expo in Guadalajara, where he would find his passion.

“It all started in 2012 when I was working with this girl and she told me 'we are going to go to an expo in Guadalajara'. I went with the posters and the canvases that we had made to decorate the stand . When we got there I realized that this stand was made of Nayarit products and it gave me a lot of emotion to see the businessmen who were there representing Nayarit ”, commented Raúl Zambrano in an interview with Entrepreneur in Spanish .

For Zambrano, it was a pride that his state had a stand at that event, however, he realized that he wanted to feel that satisfaction of representing "his Nayarit".

“When I saw them, I said, 'I want to be and do like them', that is to say, the fact of standing there in the name of my state and giving them something. And that was what motivated me. I said, I have to make a product, I have to also stop at an expo and give something to my place of origin ”, says the entrepreneur.

In this way Chumarones was born, corn churritos with shrimp, originally from Tepic, Nayarit. This brand has managed to position itself on the palate of the people of Nayarit and has had sales of around 350 thousand pesos per year.

Have you ever tried a shrimp squirt?

Mexicans like salty snacks, since according to a study conducted by Kantar Worldpanel , 7 out of 10 citizens consume this type of snack in the country.

Zambrano's first investment, now known as Don Chumarón , "was very little." According to the entrepreneur, he only spent on ingredients such as........

© Entrepreneur


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