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5 Steps to Harnessing Feminine and Masculine Energy for Better Results

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14.05.2022

When talking about female leadership, the term “women-led” has become a buzzword, a branding play and even a credential. Being a women-led business — or having a high percentage of females in senior leadership — is a leverageable asset in today’s business climate.

I love that consumers understand something about how a women-led business might feel different to work with and care enough to seek out women-led organizations. I cofounded a company 16 years ago that benefits from this position. As a reflection of the moment, never in our history have we gotten so much feedback from clients that our female leadership is one reason they chose us.

I am passionate about supporting women-led businesses, too. The virtues of female leadership energies are the gold standard, in my mind — emotional intelligence in our conflict resolution, highly communicative collaboration, empowering rather than aggrandizing, and nurturing people over the bottom line. Much effort has been deployed in training male leaders to incorporate these styles, and that is important work.

On the other hand, women leaders are assumed to innately possess these feminine qualities and energies; we have collectively assigned these virtues to all female leaders simply on account of their gender.

The problem with this — aside from the obviously........

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