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Micro-influencers: Is it worth including them in your digital marketing campaign?

3 36 0
24.06.2021

Currently the topic of Influencer Marketing is on everyone's lips, many wonder how necessary it is to integrate influencers into their digital marketing strategies, and if it really generates tangible benefits for their brands.

In my experience, I have seen how in recent years various brands have invested part of their advertising resources to support Influencer Marketing , to better position themselves in the market, grow their number of customers, stay in the taste of consumers and others. The figures that prove it.

According to the Influencer Marketing Benchmark Report 2021 study , prepared by Influencer MarketingHub, it estimates that the market value of influencer marketing will reach $ 13.8 billion at the end of 2021. In addition, it estimates that companies are currently allocating the 40% of their marketing budgets to this area.

What is undeniable is that the Influencer Marketing market has matured as an industry in recent years and has managed to generate an environment of credibility and trust for brands, which are increasingly turning to it to increase their sales or their number of clients. .

How to know what kind of influencers are the ones that could give good results to my brand? The answer would be: those that provide you with the results you are looking for, that is, that depends on the objective you want to achieve when carrying out said........

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