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Facebook and Instagram Going Dark Should Be a Wake Up Call for Entrepreneurs

3 278 217
18.03.2019

On Thursday (March 13th), Facebook experienced an outage on its main platform, and on Instagram and WhatsApp. During that time, users had issues posting, commenting, and accessing content. For entrepreneurswho use social media for their business, this should be a blaring wake up call.

Scrolling through your feed today, you’re likely to notice entrepreneurs talking about the outage and how they were affected. Just like in times past, for some entrepreneurs their business is heavily dependent on organically posting on social media. The outage Thursday is a reminder of time-tested business principles.

There is no doubt businesses lost revenue with this outage. For those who pay for advertising, their ads weren’t reaching potential customers. For those that rely on posting in their Facebook groups, on their personal pages and on Instagram, they lost revenue because they couldn’t use the strategy that they’ve always used.

There are lessons to be learned. Just like companies that relied on SEO before Google........

© Entrepreneur