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5 Lessons I Learned From Launching a Startup During The Pandemic

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When you launch a startup, people always ask a million questions.

When you launch a startup during a global pandemic, it pretty much boils down to one.

“Are you out of your mind?”

I don’t let questions like that stop me. Instead, they motivate me.

Of course, as experienced entrepreneurs, my partner James Brennan and I knew we’d face tough challenges even in the best of times. And we knew it would definitely complicate matters. How long would the pandemic last, and how bad would it get? Should we wait for a better moment?

No way. We didn’t wait because we couldn’t. If we didn’t pursue our vision for 100.co — we’re using AI to revolutionize how consumer packaged goods are researched, developed and brought to market — someone else would beat us to the opportunity.

Here are 5 things I learned along the way.

Covid forced people to stay inside and move their shopping online. This transition away from brick & mortar had already been underway, but it’s been accelerated by years. So as it turns out, a disrupted time is actually a great time to develop a disruptive offering, because an event like a pandemic accelerates shifts in behavior. Just look at Instacart, which went from losing a reported $300 million to profitability while also becoming the third most popular online US grocery destination after Walmart and Amazon.

Related: How to Start a Side Hustle: Take the First Step

That same shift in behavior made the pandemic a great time for 100.co to launch. Where many CPGs have experienced the shift in consumer behavior as a challenge, we see it as........

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