"I feel like I adopted a lot of her traits," says Lexi, who's 26 today, and says she'd rather work with her mom than start her own business. "I see how much goes into it. It's not like, 'Oh, I'm a CEO, I could create my own schedule this and that.' She literally works 16 hours a day, seven days, eight days a week."
Lisa's entrepreneurial journey began in earnest back in 2011, when she founded Beaming as a "healthy grab-and-go" business. She grew it to 10 locations, mostly in Los Angeles. (Lexi was managing three of those stores as a teenager.) Lisa sold the company to Earthbar in 2018, making it a success story by any measure — but the experience taught her that if she wanted to make serious money, she needed a different concept.
Beaming was a retail store, which meant that growth could only happen through new locations. Lisa wanted her next company's products to travel further and faster — which is........